You’re not a job board – you’re a hybrid!
NOTE: As the Doctor is based in the U.S., he is recovering from Memorial Day - so here is a post from earlier this year that you may enjoy! First movers define categories. This is a given in marketing, and…
Mile high: join me in Denver for the Jobg8 conference!
As you may (or may not) know, I work with the folks at Jobg8 on their North American summit - specifically, to put together the speakers and agenda for the gathering. I get ideas from others in the industry (who…
Your business has a brand, whether you know it or not
Think back to when you were young, attending a new school for the first time. Your nerves are on full alert, and you're busy trying to read the new faces - to identify who might be a future friend, and to…
The hybridization of job boards
First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…
I need your help – please take the 2018-2019 Recruiting Trends survey!
Hey everyone! It's that time of the year - time for the 2018-19 Global Recruiting Site Trends survey! As always, I need your help to get it off the ground. In addition to the usual valuable info on what recruiting sites…
Google-text-depth: random advice from the Doctor
I always thought it would be fun to be a personal advice columnist, like 'Dear Abby'. The only problem was, I knew my answers would never get published in a general audience paper. 'Dear Jeff, my significant other is having…
Today’s ‘new’ becomes tomorrow’s wallpaper
Remember a few years back, when social media recruiting was all the rage? It was going to change the face of recruiting. Revolutionize how recruiting was done. Make old methods of recruiting obsolete. Social media recruiting was the hot new…
Living in the age of hiring anxiety and scarcity
As an industry, we have always been the beneficiary of employers' hiring anxiety. Why would they bother to use a job board or recruiting service if they weren't at least a little bit anxious about their own abilities to fill…
The power of incremental improvements: LinkedIn shows the way
Although I'm hardly a LinkedIn fan-boy, I've found their strategy since acquisition by Microsoft quite interesting. As many predicted, they've become enmeshed with Microsoft's various enterprise products. But they've also continued to grow their own product via what I call incremental…
Fad or fixture? Developments in recruitment marketing
If you read a lot of HR blogs and magazines - like I do - you will notice a lot of 'forecasts': '12 key trends in HR for 2017'; '6 technologies that will change recruiting'; and so on. Heck, I've…