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hybridization of job boards

The hybridization of job boards

First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…

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tomorrow's wallpaper

Today’s ‘new’ becomes tomorrow’s wallpaper

Remember a few years back, when social media recruiting was all the rage? It was going to change the face of recruiting. Revolutionize how recruiting was done. Make old methods of recruiting obsolete. Social media recruiting was the hot new…

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incremental improvements

The power of incremental improvements: LinkedIn shows the way

Although I'm hardly a LinkedIn fan-boy, I've found their strategy since acquisition by Microsoft quite interesting. As many predicted, they've become enmeshed with Microsoft's various enterprise products. But they've also continued to grow their own product via what I call incremental…

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Google Jobs again

Google Jobs again: the sky is falling edition

That's right, it's Google Jobs again! Last week I walked through the Google Jobs initiative, which is comprised of a specific way of marking up job ads (and letting Google know you did), and the Cloud Jobs API, which addresses…

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