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Path to profitability?: a tale of Uber-idiocy

Uber has the distinction of having its company name enter the English language as both a verb and noun: 'Let's uber to the restaurant', and 'We'll grab an Uber'. Like Kleenex and Band-Aid before it, Uber is sliding into the…

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The hybridization of job boards

First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…

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