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modern

Modern, curated, and other words we (mis)use

I am continually amazed by the enduring power of words in our oh-so-modern world (and I say this of course as an unrepentant wordsmith). For example: last week I watched a webinar by GlassDoor in which they talked about 'traditional…

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competing

Up and down: which way are you competing?

No matter who  your audience is or what sector you serve, you are competing with other businesses and services. Even behemoths like Apple compete with other behemoths like Samsung or Google. It's just a fact of life. But how you compete -…

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superlative

Superlative: what are you really good at?

Instead of a superlative world, we live in a world of mass appeal: movies that everyone likes, cars that everyone wants, and even smartphones that everyone must simply have (yesterday).  Our magazines and pundits worship at the altar of bigness…

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What a job board doctor really does

In my recent survey of readers, several asked for more information about what I actually do (other than write these blog posts, I suppose). I do cover a bit of this on the website, but I thought I'd make it more specific. So...what…

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employer brand

Building the employer brand – with job boards

Job boards have become prisoners of their moniker. After all, a 'job board' is just an online bulletin board for 'posting' your electronic 'job ad', right? Wrong. Job boards began growing past that simple definition by 1999, if not before. Sure, they…

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Monster

Monstrous! – Can Monster pull it off?

Once, in a world far, far away (i.e., the 1990s), Monster beat its chest and claimed to be the biggest and best source for online jobs in the world, bar none. Then, last week, Monster - diminished, no longer for…

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