I've been cataloging job boards for the past two years (for obvious reasons), and frankly, I've been surprised at how many sites rely on candidates for their primary revenue stream. Making money, of course, is always a primary focus for…
Are candidates important to job sites? You're probably thinking, "He's kidding, right?". Sadly, I'm not. For many job site operators, the focus is almost exclusively on employers - what they want, how they want it, how much they'll pay, and…
Commoditization - it's a big word. What does the dictionary tell us? "When a product becomes indistinguishable from others like it and consumers buy on price alone, it becomes a commodity. " (emphasis added) One of the top concerns expressed in…
There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack 'brand identity'. In other words, they're forgettable. Try it yourself. Go to JobBoardReviews or Google…
It's true: anyone and his or her dog can have their own job board. Actually, the dog could probably run the board, thanks to Job*a*matic (well, maybe not my dog - she sleeps too much). How many job boards is…
When was the last time you asked your job board customers what they want? Not just a one-off question to a few clients - but an systematic, organized survey of everyone who uses your site? Employers and job seekers? A…
Branding often gets a bad rap - as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth. Think about it: most of the truly…
For the past 15 years, the job board industry has been dominated by the 'pay per posting' revenue model: an employer purchases a job posting (and sometimes resume access or other add ons). Yet there's another model that has been…
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is 'received'. Why? Because they're bombarded by thousands…
You can't cough these days without bumping into a 'free' job board, i.e., a job board where employers can post their jobs at no charge. Free job site, free Tweets, free everything. Now, there have always been a few of…