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How important are candidates?

Are candidates important to job sites? You're probably thinking, "He's kidding, right?". Sadly, I'm not. For many job site operators, the focus is almost exclusively on employers - what they want, how they want it, how much they'll pay, and…

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How branding protects against commoditization

Commoditization - it's a big word. What does the dictionary tell us? "When a product becomes indistinguishable from others like it and consumers buy on price alone, it becomes a commodity. " (emphasis added) One of the top concerns expressed in…

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Does your job board need a logo?

There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack 'brand identity'. In other words, they're forgettable. Try it yourself. Go to JobBoardReviews or Google…

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How many job boards is too many?

It's true: anyone and his or her dog can have their own job board. Actually, the dog could probably run the board, thanks to Job*a*matic (well, maybe not my dog - she sleeps too much). How many job boards is…

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What do your job board customers want?

When was the last time you asked your job board customers what they want? Not just a one-off question to a few clients - but an systematic, organized survey of everyone who uses your site? Employers and job seekers? A…

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Why job boards need branding

Branding often gets a bad rap - as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth. Think about it: most of the truly…

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Pay per posting vs. pay per response

For the past 15 years, the job board industry has been dominated by the 'pay per posting' revenue model: an employer purchases a job posting (and sometimes resume access or other add ons). Yet there's another model that has been…

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