About a month ago, I asked you to participate in the 2014 Aggregator Usage survey. This study asked about how job boards really use aggregators, which ones they actually use, and what their plans were for future use. The response was phenomenal – 179 respondents from around the globe! To everyone that participated, a big THANK YOU.
The responses provided some interesting insights into the role of aggregators in the job board industry. As everyone knows, less than a decade ago aggregators first appeared on the scene. Now there are dozens of them around the world, and they’ve become integral to many job boards’ (and employers’) recruiting efforts. Let’s take a quick look at what we found out:
- Over 3/4 of respondents are currently using aggregator services (either paid or unpaid)
- The top aggregators in terms of generating revenue for job boards were RealMatch, JobG8, BurningGlass, Juju, Indeed, and TopUSAJobs
- Most job boards are spending less than $12K annually on aggregators – but a substantial minority are spending more than $250K
- Only 1/3 of general job boards are planning to increase their aggregator spend in the coming year – but over 2/3rds of niche sites (geographic) will increase their spend
- LinkedIn’s and Monster’s recent decision to aggregate jobs seems to be of little concern to respondents
Grab your own copy now – click here (free registration is required).
Thanks again to everyone who participated – hope you find this useful![Want to get Job Board Doctor posts via email? Subscribe here.]