Elms to ashes – and a few beetles, too
As I'm a (job board) doctor, I thought it was time for a quick biology lesson - and don't fret, it does indeed have something to do with our industry! Here in the midwestern states of the U.S., elms were…
Is it time to sell your job board – or time to buy?
Conventional wisdom would have us believe that job boards and related services - now moving into their third decade of existence - are on the way out. They've been overwhelmed and pushed aside by technologies such as programmatic and AI…
Xing, Triplebyte, and lots of money: news of the recruitment marketing industry
Funding has picked up again (see bullet #1, below), and some major players like Xing and Google are making some major moves. As you'll see, activity is present around the globe - demonstrating once again that our industry is truly…
Lack of awareness: why Google for Jobs works
Before a candidate can even think about finding a new job, they have to be aware that it is there. That the employer exists. That the employer is looking for someone to do something. If a candidate is completely unaware of the…
Chicken or egg?: The non-evolution of job board products
The job board industry has been around for about 25 years. In that time, it has essentially relied on two job board products: duration-based job ads, and access to resumes. Don't believe me? Take a look at a random assortment…
SEEK, Stepstone, and Malt: news of the recruitment marketing industry
Did you think that just because it was February oozing into March that our industry would slow down? Well, if you did, you were wrong! Acquisitions and funding continue apace, and companies from outside the industry (think WeWork) are moving…
The hybridization of job boards
First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…
Good medicine: the top 5 JobBoardDoctor posts of 2018
It seems that 2018 was the year that - once again - job boards failed to die. However...they certainly did evolve. And although there was a lot of startup activity as well as developments with established niche sites, it was…
2018: the year in recruitment marketing
In 2018, I tracked 28 purchases/acquisitions/mergers, lots of money raised, some layoffs, some hiring, and a continued influx of startups into the recruitment marketing industry. In other words, a pretty good year in recruitment marketing. Let's take a closer look:…
Ads are the new black: why recruiting sites are advertising
Note: This is a re-up of a post from this summer. Enjoy! Job boards - both traditional and non-traditional - have historically had one primary purpose in life: to bring candidates and employers together. For the traditional boards, that meant…