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Google for Jobs

Lack of awareness: why Google for Jobs works

Before a candidate can even think about finding a new job, they have to be aware that it is there. That the employer exists. That the employer is looking for someone to do something. If a candidate is completely unaware of the…

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hybridization of job boards

The hybridization of job boards

First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…

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year in recruitment marketing

2018: the year in recruitment marketing

In 2018, I tracked 28 purchases/acquisitions/mergers, lots of money raised, some layoffs, some hiring, and a continued influx of startups into the recruitment marketing industry. In other words, a pretty good year in recruitment marketing. Let's take a closer look:…

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