Commoditization - it's a big word. What does the dictionary tell us? "When a product becomes indistinguishable from others like it and consumers buy on price alone, it becomes a commodity. " (emphasis added) One of the top concerns expressed in…
The formula for the extremely popular reality series "Extreme Home Makeover" is simple and compelling: find a family (or sometimes an individual) who have done good works in their community but have been beaten up by bad luck luck; add…
Cool - now what is that, exactly? To me, it means unusual (in a good way), well designed, and 'of a piece'. In other words, if it's different and hangs together, or approaches the job board paradigm in a different,…
It's never a good idea to upset your customers. So why would a job board allow a so-called 'fake' job posting - a job listing that, in fact, does not currently exist? Maybe the job board didn't know it was…
How does job board functionality get messed up? It's easy to do: you work and obsess over building the perfect job board, making certain that posting a resume is easier than sneezing - but then you forget about the world…
As anyone who has tried to lose weight or exercise regularly will attest, changing your behavior is hard. You're fighting years of mental and physical conditioning - and (unfortunately) many times the old habits win out. That was the challenge…
At their core, most job boards are series of one-way communications: employer posts a job; job seeker responds to employer; employer does (or doesn't) respond to job seeker. Each communication is distinct and separated by both time and method -…
Once upon a time, if you visited a job board, you knew what you would get: whatever jobs the board had on that day. These were jobs that the board's sales force had convinced employers to post, on that job…
Is job seeker registration good or bad? And if you require registration, how much is too much? And...how much value should you attach to these registered users? Personally, I think a little friction is a good thing (as does Seth…
Sometimes it really is all about the numbers. For instance, you know that your customers (and competitors) will probably use Alexa, Compete, or QuantCast to evaluate your site's traffic. Never mind that any of these can be grossly inaccurate -…