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Cool job sites – part 2

A while back I wrote about some job sites that I thought were 'cool' - in other words, unusual (in a good way), well designed, and ‘of a piece’. I'm always prowling for new ideas and different ways to tackle…

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job board social media

Being social isn’t enough

Job board social media isn't just for fun. Sorry to tell you this - but job boards are businesses. They make money. They produce results. Why are these statements such a shock to social media enthusiasts? Just like Apple and…

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freelancers

The impact of freelancers on job boards

The length and depth of the recession has led to an increase in freelancers in many professions. In fact, the U.S. Bureau of Labor Statistics claims that the number of people who became self-employed as a result of the downturn…

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branding is essential

How branding protects against commoditization

Commoditization - it's a big word. What does the dictionary tell us? "When a product becomes indistinguishable from others like it and consumers buy on price alone, it becomes a commodity. " (emphasis added) One of the top concerns expressed in…

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Cool job sites

Cool - now what is that, exactly? To me, it means unusual (in a good way), well designed, and 'of a piece'. In other words, if it's different and hangs together, or approaches the job board paradigm in a different,…

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fake job postings

Fake job postings and your job board

It's never a good idea to upset your customers. So why would a job board allow a so-called 'fake' job posting - a job listing that, in fact, does not currently exist? Maybe the job board didn't know it was…

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How job seeker behavior affects job boards

As anyone who has tried to lose weight or exercise regularly will attest, changing your behavior is hard. You're fighting years of mental and physical conditioning - and (unfortunately) many times the old habits win out. That was the challenge…

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Can job boards truly be ‘Web 2.0’?

At their core, most job boards are series of one-way communications: employer posts a job; job seeker responds to employer; employer does (or doesn't) respond to job seeker. Each communication is distinct and separated by both time and method -…

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