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What’s in a name?

Naming a career site is something everyone thinks they can do - but few do well. Sorry, folks, it's true. A good name is hard to find (and a good URL is even harder). Well, you may ask, why? Let…

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In praise of salespeople

I think salespeople deserve a lot more credit than they get. I'll admit, I'm biased, having been in sales off and on throughout my career. But a good salesperson is invaluable to the success of any business - particularly a…

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The marketing tightrope

Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…

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Nurturing leads into sales

Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course he was inevitably male) pitch, and the employer--after carefully weighing the pros and cons--bought. Er....not really.…

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