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The recession’s legacy for job boards

Ding dong, the recession's (not quite) dead! Every day I hear from another job site that their numbers are up, that more jobs are being posted, and that the general feel from employers is positive. Folks are breathing a little…

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How branding protects against commoditization

Commoditization - it's a big word. What does the dictionary tell us? "When a product becomes indistinguishable from others like it and consumers buy on price alone, it becomes a commodity. " (emphasis added) One of the top concerns expressed in…

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And the winner is…

A few weeks back I offered to provide 6 hours of free consulting to one lucky job site. I called it the "Extreme Job Board Makeover." Why? Well, because the job board industry has been very good to me over…

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How many job boards is too many?

It's true: anyone and his or her dog can have their own job board. Actually, the dog could probably run the board, thanks to Job*a*matic (well, maybe not my dog - she sleeps too much). How many job boards is…

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The year in job boards: 2009 – what we learned

It was an ugly, painful year. I haven’t talked to a single job board owner – not one – who saw revenue declines of less than 35 to 70 percent. Many had to lay off employees, cut benefits, or otherwise pull back. They weren’t alone, of course – almost every aspect of our economy (Goldman Sachs excepted) has suffered.

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Why job boards need branding

Branding often gets a bad rap - as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth. Think about it: most of the truly…

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Elbowing your way into a crowded market

One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite market category)? There are so many competitors!" (And no, I'm not…

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Shameless self-promotion

It's self-promotion time, so I'll keep it brief: my ebook on Job Board Success is now available. It's ideal for anyone who is either planning to launch or has just launched a job site.  If that sounds like you, please…

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