The results are in – and things have changed a bit from 2021! Folks seem considerably more optimistic about their businesses – although perhaps not so optimistic about the economy. The survey, which included respondents from every area of the globe – from North America to Africa, from the UK to Australia, and more – has data from job boards big and small, aggregators, recruitment marketing platforms, agencies, content hubs, and much more. Here are some of the more interesting findings:
- Duration-based job postings comprised most of the revenue for 52% of the respondents, and duration-based job slots comprised 16%
- Pay-per-hire contributed the most revenue for just 3% of the respondents, versus pay-per-click providing the most revenue for 19% of the respondents (I suspect next year’s figures may be a bit different!)
- External economic factors, such as recession, are the single biggest threat for 37% of respondents; 34% said that lack of candidates was the biggest danger
- 60% of the sites surveyed rely on an internal sales staff to generate revenue
- Only 40% of the respondents utilize aggregators; of those, the most use Adzuna (53%)
- 54% of respondents say that job alerts produce the highest quality of applicant traffic
- Respondents continue to be optimistic about the future – 81% are either very or somewhat optimistic about their site’s opportunities in the next 12 months
There’s more survey results in the full report, of course – and the good news is you can download it right now. Remember- the survey is free to access, but it does require a (very) simple registration. (NOTE: You’ll also need Adobe Reader or another tool that can display PDFs.). Also, don’t forget that you can download survey results for any year from 2010 onwards – in case you want to see how things have changed.
Thanks again to all of the participants – your input makes this survey useful and valuable!
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