Don’t play their game
Many years ago as a marketing novice I learned the first rule of competing against giants: don't play their game. This was long before I entered the job board world. I was a marketing director at a niche publishing company…
Old tech is sometimes the best tech
Old tech encompasses a wide range of things - from typewriters to transistor radios to email. Some old tech is still being used, almost unchanged - think of dress shoes or blue jeans. Other old tech has disappeared (faxes, anyone?),…
Influence, headspace, mind share – it’s all related
The concept of influence is not new - it appeared when humans first began communicating and learned that one of them knew more about something than the others. So the crowd (tribe, etc.) listened to that human. Knowledge + communication…
Employers are consumers, too – and they aren’t always rational
Why would I focus on the idea that employers are consumers? After all, everyone knows that...right? Ahem. To put it discreetly, sometimes we 'forget'. We think that employers: know exactly what they want know exactly how to articulate what they…
Indeed’s New Coke: so long, pay per application!
Now, why would I call pay per application Indeed's New Coke? Well, let's look back to one of the worst product launches ever - Coke's, not Indeed! As per Wikipedia, in 1985 Coke had been losing market share to Pepsi,…
How to destroy a business in four easy steps
You may ask yourself why I am telling you how to destroy a business. Well...the longer you spend in the job board and recruitment marketing sectors, the more likely it is that you will be tempted to acquire another business.…
Smart or desperate moves by X, Glassdoor, and Kununu
So today I present to you what are either smart or desperate moves by X, Glassdoor, and Kununu. Let me preface this by saying that X - Twitter to those of us who have been around more than a week…
AI is affecting job boards: is this good or bad?
After a decade-long warm-up -finally -AI is affecting job boards. As I've written earlier this year, generative AI has some obvious use-cases for job boards and ATSs. In fact, if you take a darker view, generative AI may do away…
Getting funding: good or bad?
If you read my monthly news roundup (and if you don't, you should!), you have probably noticed that a fair amount of the content is on companies getting funding. Why? Well, for one thing, big (or even moderate) money is…
What you can learn from Indeed’s CPA rollout
How did Indeed's CPA rollout go? Well...take a look at these TrustPilot comments. Or read this AIM Group article. Or listen to this Chad and Cheese podcast. Or listen to Steven Rothberg and Peter Zollman. Or...well, you get the picture.…