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The term ‘job board’ is meaningless

A couple of times a year I do a guest lecture in a college class at my alma mater that focuses on creative and non-traditional careers. It's always interesting because it puts me in direct contact with some very smart soon-to-be…

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hybridization of job boards

The hybridization of job boards

First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…

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Facebook

What is Facebook doing? And why?

The past 12 months have been busy for those at Facebook who are working on their hiring offerings. The company is huge, of course, and I don't have a clear sense of how many staff are attached to the hiring…

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The Muse

The Muse: employer branding can be lucrative

Seven years ago a job site for female millennials launched. It was called The Daily Muse. Fast forward to now - there was a name change (The Muse), an injection of $30 million dollars, massive growth, and voila!: the site…

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LinkedIn

The other big player: LinkedIn

Although most of the attention in recruitment marketing these days is on Google, Facebook, and Indeed, there is another big player: LinkedIn. In fact, long before we were shaking in our (virtual) boots over Google's or Indeed's latest moves, LinkedIn…

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Candidates are the key

Note: The Doctor is on a much-needed vacation this week. So enjoy this post from 2017 - and get ready for fall! Since the beginning of the year there have been dozens of recruiting startups, mergers, and acquisitions. Google is…

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