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communication

Communication is a magic tool

When people talk about communication, they often frame it as one-way: 'I am communicating to you'. Substitute 'persuading' for communicating, and you end up with a commercial. 'I'm talking to you', instead of 'I'm talking with you.' We're all guilty of it,…

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caucuses

Caucuses and job boards: a cautionary tale

Did you know the Doctor lives in Iowa? Well...he does. And a few weeks back, he participated in the famous Iowa Caucuses (perhaps for the last time? We shall see). You may have heard there were a few problems. But…

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LinkedIn's new moves

LinkedIn’s new moves

In talking about LinkedIn's new moves, you have to remember that it is big - literally. It has more than 15,000 employees in 30+ offices around the world. It has 645 million members in 200 countries. And it's trying some…

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offline the new online

Is offline the new online? Deja vu all over again!

Is offline the new online? As famed New York Yankee (and St. Louis native) Yogi Berra once said, “It’s deja vu all over again.” While he was talking about baseball, the comment could easily apply to the recruitment marketing business…

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