Is offline the new online? As famed New York Yankee (and St. Louis native) Yogi Berra once said, “It’s deja vu all over again.” While he was talking about baseball, the comment could easily apply to the recruitment marketing business…
Note: The Doctor is in Denver at the Jobg8 Summit, so here is a post from earlier this year. Enjoy! Let's face it - most of us in the industry are NOT LinkedIn, Google, Facebook, or Indeed. We just aren't…
When you're a huge business like LinkedIn, part of an even bigger business - Microsoft, and as much a part of most recruiters' days as Facebook is for the masses, you really have to work on experimenting. Why? Because every…
Flooding, storms, wind, and bugs - and that's just within a few miles of my house! Yes, welcome to summer. Our industry is just as lively, with numerous companies landing funding, others launching new services, and a few acquisitions here…
As I'm a (job board) doctor, I thought it was time for a quick biology lesson - and don't fret, it does indeed have something to do with our industry! Here in the midwestern states of the U.S., elms were…
Conventional wisdom would have us believe that job boards and related services - now moving into their third decade of existence - are on the way out. They've been overwhelmed and pushed aside by technologies such as programmatic and AI…
First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…
It seems that 2018 was the year that - once again - job boards failed to die. However...they certainly did evolve. And although there was a lot of startup activity as well as developments with established niche sites, it was…
In 2018, I tracked 28 purchases/acquisitions/mergers, lots of money raised, some layoffs, some hiring, and a continued influx of startups into the recruitment marketing industry. In other words, a pretty good year in recruitment marketing. Let's take a closer look:…
Although most of the attention in recruitment marketing these days is on Google, Facebook, and Indeed, there is another big player: LinkedIn. In fact, long before we were shaking in our (virtual) boots over Google's or Indeed's latest moves, LinkedIn…