LinkedIn’s new moves
In talking about LinkedIn's new moves, you have to remember that it is big - literally. It has more than 15,000 employees in 30+ offices around the world. It has 645 million members in 200 countries. And it's trying some…
Is offline the new online? Deja vu all over again!
Is offline the new online? As famed New York Yankee (and St. Louis native) Yogi Berra once said, “It’s deja vu all over again.” While he was talking about baseball, the comment could easily apply to the recruitment marketing business…
Listening to the recruiting superpowers – and thriving
Note: The Doctor is in Denver at the Jobg8 Summit, so here is a post from earlier this year. Enjoy! Let's face it - most of us in the industry are NOT LinkedIn, Google, Facebook, or Indeed. We just aren't.…
LinkedIn’s cautious but steady experimentation
When you're a huge business like LinkedIn, part of an even bigger business - Microsoft, and as much a part of most recruiters' days as Facebook is for the masses, you really have to work on experimenting. Why? Because every…
Fizbiz, AllyO, and Karat: news of the recruitment marketing industry
Flooding, storms, wind, and bugs - and that's just within a few miles of my house! Yes, welcome to summer. Our industry is just as lively, with numerous companies landing funding, others launching new services, and a few acquisitions here…
Elms to ashes – and a few beetles, too
As I'm a (job board) doctor, I thought it was time for a quick biology lesson - and don't fret, it does indeed have something to do with our industry! Here in the midwestern states of the U.S., elms were…
Is it time to sell your job board – or time to buy?
Conventional wisdom would have us believe that job boards and related services - now moving into their third decade of existence - are on the way out. They've been overwhelmed and pushed aside by technologies such as programmatic and AI.…
The hybridization of job boards
First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…
Good medicine: the top 5 JobBoardDoctor posts of 2018
It seems that 2018 was the year that - once again - job boards failed to die. However...they certainly did evolve. And although there was a lot of startup activity as well as developments with established niche sites, it was…
2018: the year in recruitment marketing
In 2018, I tracked 28 purchases/acquisitions/mergers, lots of money raised, some layoffs, some hiring, and a continued influx of startups into the recruitment marketing industry. In other words, a pretty good year in recruitment marketing. Let's take a closer look:…