First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…
It seems that 2018 was the year that - once again - job boards failed to die. However...they certainly did evolve. And although there was a lot of startup activity as well as developments with established niche sites, it was…
In 2018, I tracked 28 purchases/acquisitions/mergers, lots of money raised, some layoffs, some hiring, and a continued influx of startups into the recruitment marketing industry. In other words, a pretty good year in recruitment marketing. Let's take a closer look:…
Although most of the attention in recruitment marketing these days is on Google, Facebook, and Indeed, there is another big player: LinkedIn. In fact, long before we were shaking in our (virtual) boots over Google's or Indeed's latest moves, LinkedIn…
If you are like me, you sift through 150 or so articles a day about the HR and recruiting industry, looking for trends in the noise that seem most relevant to our corner of it. Who got funding? What new…
The dog days of summer are a misnomer in our industry. Some of the most interesting developments happen when it gets hot (Microsoft buys Github? LinkedIn adds assessments? voice search?you get the picture). This cycle is no different - lots…
It is actually a bit insane how much has happened since my last news roundup! Recruit/Indeed seems to be bingeing on acquisitions, money is being raised by many at a fair clip, and Google is playing with the jobs stuff…
Although I'm hardly a LinkedIn fan-boy, I've found their strategy since acquisition by Microsoft quite interesting. As many predicted, they've become enmeshed with Microsoft's various enterprise products. But they've also continued to grow their own product via what I call incremental…
As long as I've been in this industry, there have been the big boys. The companies that have grabbed attention, market share, and investment. Sites like Monster, OCC, LinkedIn, Indeed, HotJobs, and CareerBuilder. They sought the #1 position and told…
Things have been lively in our industry over the past few weeks - news from DHI, StackOverflow, Mya, LinkedIn, and more - and not always good news at that. So let's get to it: DHI loses money and Durney: DHI saw…