Don’t play their game
Many years ago as a marketing novice I learned the first rule of competing against giants: don't play their game. This was long before I entered the job board world. I was a marketing director at a niche publishing company…
Glassdoor hurt its brand via sloppy integration
Ok, this is hardly the first time that Glassdoor hurt its brand. Just scan through the company's history and you'll find plenty of examples where the tension between user anonymity and company enmity clashed over the site's landmark employer reviews.…
How to destroy a business in four easy steps
You may ask yourself why I am telling you how to destroy a business. Well...the longer you spend in the job board and recruitment marketing sectors, the more likely it is that you will be tempted to acquire another business.…
HelloWork, ZipRecruiter, and a survey: news of the job board world
There is news this time around for optimists (see HelloWork) and pessimists (see ZipRecruiter), but mainly, there is a little bit of everything: acquisitions, funding, legislation, and product launches. Unlike last month, at least there are no new layoffs (I…
Two job board conferences to increase your learning (and mingling)
Job board conferences are known for networking...and partying. Most of the time, those in our industry are siloed into their own little world, keeping their businesses afloat, and watching the industry from afar. Job board conferences help you bridge the…
Beamery, StepStone, and Xing: the latest job board industry news
A new year and some new job industry board news! (Let me see how many additional times I can put 'news' in this paragraph...). Even as we see signs that hiring is softening in some areas, there are continued demands…
HR tech design fads: now where have I seen that before?
The recruitment marketing industry encompasses many different types of services: traditional job boards, hybrid job boards, sourcing tools, recruitment platforms, professional networks, career hubs, and much more. What do these all have in common? They are focused on connecting candidates…
JobBoardGeek: Managing an empire of niche sites: how EuroJobSites does it
In this episode of JobBoardGeek, we talk to Lars Peter Svane of EuroJobSites. His multi-site company tackles different niches in the European job market, and has been successful for decades. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter discover how Lars managed to…
JobBoardGeek: Employee-owned, 20 years old, and thriving: Corridor Careers
In this episode of JobBoardGeek, we talk to Liz Kennedy and Dan Holterhaus of Corridor Careers. The site, which is 20 years old, is part of the Gazette, a regional media company in eastern Iowa. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter discover how…
Legal changes bring challenges for employers and the job boards they use
If you haven't been marooned on a desert island for the past week, you probably heard about two major legal changes in the U.S. The country's Supreme Court greatly expanded access to handguns in one ruling, and eliminated Federal protection…