And the winner is…
A few weeks back I offered to provide 6 hours of free consulting to one lucky job site. I called it the "Extreme Job Board Makeover." Why? Well, because the job board industry has been very good to me over…
Why your site should be more than “just a job board”
In some circles the words 'job board' are used as a pejorative - as in, "This site stinks! It's just a job board!" Whether uttered by a recruiter or job seeker, the sentiment animating these words is negative. Why? Familiarity…
Confessions of a job board doctor
It's been a year since I started blogging - a year filled with both good things and not-so-good things. But the best thing? I'm still blogging, you're still reading, and we're all still learning. I rarely (well, actually, never) write…
Does your job board need a logo?
There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack 'brand identity'. In other words, they're forgettable. Try it yourself. Go to JobBoardReviews or Google…
Why job boards need branding
Branding often gets a bad rap - as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth. Think about it: most of the truly…
Remember me?: Maintaining a profile in your target audience
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is 'received'. Why? Because they're bombarded by thousands…
Elbowing your way into a crowded market
One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite market category)? There are so many competitors!" (And no, I'm not…
Shameless self-promotion
It's self-promotion time, so I'll keep it brief: my ebook on Job Board Success is now available. It's ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please…
What’s in a name?
Naming a career site is something everyone thinks they can do - but few do well. Sorry, folks, it's true. A good name is hard to find (and a good URL is even harder). Well, you may ask, why? Let…
The marketing tightrope
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…