Back in the dark ages, when the Job Board Doctor was first learning the mysteries of sales and marketing, he was told that he should "sell benefits, not features." Fast forward, umm...many years. I'm still telling clients (and myself) to…
There has been a spate of articles recently about TheLadders - specifically, how the site is a bad deal for job seekers. To wit: when I see the new commercials for The Ladders, I want to puke on my shoes...the jobs on The…
A lot of the chatter about social media in our industry has been about how it may displace job boards as a core recruiting tool. Less has been said about how job sites can actually use social media to promote…
Job Board Doctor topped 100 posts this year - and some were more popular than others. I decided to look at this year's blog posts using 3 criteria: the number of comments, the number of page views, and the number…
Every day we are deluged with images, sounds, sights, smells....and words. Some lodge in our brains and some don't. If you're in the recruiting biz, your primary tools (at present) are words - spoken or written. Yes, some employment advertising…
A while back I wrote about some job sites that I thought were 'cool' - in other words, unusual (in a good way), well designed, and ‘of a piece’. I'm always prowling for new ideas and different ways to tackle…
Commoditization - it's a big word. What does the dictionary tell us? "When a product becomes indistinguishable from others like it and consumers buy on price alone, it becomes a commodity. " (emphasis added) One of the top concerns expressed in…
A few weeks back I offered to provide 6 hours of free consulting to one lucky job site. I called it the "Extreme Job Board Makeover." Why? Well, because the job board industry has been very good to me over…
In some circles the words 'job board' are used as a pejorative - as in, "This site stinks! It's just a job board!" Whether uttered by a recruiter or job seeker, the sentiment animating these words is negative. Why? Familiarity…
It's been a year since I started blogging - a year filled with both good things and not-so-good things. But the best thing? I'm still blogging, you're still reading, and we're all still learning. I rarely (well, actually, never) write…