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And the winner is…

A few weeks back I offered to provide 6 hours of free consulting to one lucky job site. I called it the "Extreme Job Board Makeover." Why? Well, because the job board industry has been very good to me over…

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Confessions of a job board doctor

It's been a year since I started blogging - a year filled with both good things and not-so-good things. But the best thing? I'm still blogging, you're still reading, and we're all still learning. I rarely (well, actually, never) write…

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Does your job board need a logo?

There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack 'brand identity'. In other words, they're forgettable. Try it yourself. Go to JobBoardReviews or Google…

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Why job boards need branding

Branding often gets a bad rap - as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth. Think about it: most of the truly…

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Elbowing your way into a crowded market

One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite market category)? There are so many competitors!" (And no, I'm not…

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Shameless self-promotion

It's self-promotion time, so I'll keep it brief: my ebook on Job Board Success is now available. It's ideal for anyone who is either planning to launch or has just launched a job site.  If that sounds like you, please…

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What’s in a name?

Naming a career site is something everyone thinks they can do - but few do well. Sorry, folks, it's true. A good name is hard to find (and a good URL is even harder). Well, you may ask, why? Let…

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The marketing tightrope

Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…

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