Remember department stores? I do. I remember going to Hubbards, our local Texas version - riding up the escalator to the men's department on the 2nd floor, and of course the reverse path to the toy department in the basement…
AI and verification: the new job board peanut butter and jelly? OK, I'm stretching things a little (maybe a lot). But the reality is that when AI can mimic humans so well that deep fakes are often effective at fooling…
Many years ago as a marketing novice I learned the first rule of competing against giants: don't play their game. This was long before I entered the job board world. I was a marketing director at a niche publishing company…
Ok, this is hardly the first time that Glassdoor hurt its brand. Just scan through the company's history and you'll find plenty of examples where the tension between user anonymity and company enmity clashed over the site's landmark employer reviews…
Job board content success? Huh? Well, job boards have long believed - or were taught to believe by search engines - that job ads were 'their' only real content. In other words, a job board was nothing without the primal…
Government regulation and job boards have been a fear, a threat - but the regulations also seemed remote. Even when GDPR was implemented, job boards were able to quickly comply. But... The reality is that job boards have been bumping…
For years, job boards have pushed employers to include salary information in job postings. Why? Research has shown that adding a salary (or salary range) to a posting will increase the job seeker response - and often, the quality of…
Old tech encompasses a wide range of things - from typewriters to transistor radios to email. Some old tech is still being used, almost unchanged - think of dress shoes or blue jeans. Other old tech has disappeared (faxes, anyone?),…
The concept of influence is not new - it appeared when humans first began communicating and learned that one of them knew more about something than the others. So the crowd (tribe, etc.) listened to that human. Knowledge + communication…
When you don't want people to notice a change, you use non-colloquial language, as in Google's Job Ads deprecation. Yep, deprecation. They could've said, 'We're killing Google Job Ads' or even, 'We're shutting down Google Job Ads', but no -…