It’s been a year since I started blogging – a year filled with both good things and not-so-good things. But the best thing? I’m still blogging, you’re still reading, and we’re all still learning.
I rarely (well, actually, never) write about my personal life. Why? Because I’ve always assumed that: a) it’s pretty boring; b) you [...]
There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack ‘brand identity’.
In other words, they’re forgettable.
Try it yourself. Go to JobBoardReviews or Google “your favorite industry + jobs” and see what you find. I’m betting that (after you get past [...]
Branding often gets a bad rap – as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth.
Think about it: most of the truly successful job boards out there have built successful brands. Monster. CareerBuilder. Dice. The Ladders. RegionalHelpWanted. Of [...]
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is ‘received’. Why? Because they’re bombarded by thousands of other messages, and it takes that many exposures to make an impression. (This [...]
One of the most common questions I’m asked (apart from “Are you British? Because those hyphenated names are always British“) is “How can I compete in (insert your favorite market category)? There are so many competitors!”
(And no, I’m not British).
Well…almost all market categories are crowded. Trust me, this is a good thing. This means that [...]
It’s self-promotion time, so I’ll keep it brief: my ebook on Job Board Success is now available. It’s ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please give it a look.
Naming a career site is something everyone thinks they can do – but few do well. Sorry, folks, it’s true. A good name is hard to find (and a good URL is even harder).
Well, you may ask, why? Let me suggest that these names come in 3 basic flavors, each presenting its own particular set [...]
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a prominent location. On the other side you have your job seekers, wanting some sort of [...]
Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course he was inevitably male) pitch, and the employer–after carefully weighing the pros and cons–bought.
Er….not really. Sure, we’ve all been lucky enough to have someone call and buy - but that’s the exception, [...]
By now, you’ve probably heard the story of Susan Boyle’s triumphant appearance on ‘Britain’s Got Talent’ (and if not, take a look!). Apart from the incredible positive change in her own life, I think Susan’s story holds a few lessons for job board and career site owners:
You are judged on your appearance: Watch the video. [...]
