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How to inoculate yourself from the ‘big boys’

As long as I've been in this industry, there have been the 'big boys'. The companies that have grabbed attention, market share, and investment. Sites like Monster, OCC, LinkedIn, Indeed,  HotJobs, and CareerBuilder. They sought the #1 position and told…

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Why go to conferences? Plus: a guide

About a year ago, I offered a guide to conferences for recruitment marketing folks. Now I'm packing up to go to another conference, and it made me wonder: why go to conferences? Why not just stay home and keep working?…

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Lead nurturing is a good thing

Note: The Doctor is taking a holiday break, so this is a repeat from 2009. Enjoy! Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course…

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When giants struggle: does it matter to you?

The vast majority of job boards and recruiting sites are medium- or small-sized. That's just the nature of almost any industry - and certainly ours. Most sites do less than $25 million in sales annually. A minority do more - and…

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Why businesses – and job boards – fail

I've been doing lots of reading (and re-reading) in preparation for this fall's workshop on Branding, and it has me thinking about why companies thrive, just get by, or fail. I've been personally involved in all three types of businesses…

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