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subscriptions build job board profits

Subscriptions build job board profits

Pop quiz: which of the following will increase job board profitability the most? A) Individual job postings B) Regular 'special deals' events C) Annual or semi-annual job posting/resume access subscriptions I’m betting that most of you answered (C). Because it's true:…

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Seek is exiting Latin America

Seek is exiting Latin America

After several years of underperformance by its job boards in Brazil and Mexico, it is not a surprise that Seek is exiting Latin America. To be clear, there is not a Seek-labeled site in Latin America; rather, there are several…

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productizing your job board

Productizing your job board

Remember department stores? I do. I remember going to Hubbards, our local Texas version - riding up the escalator to the men's department on the 2nd floor, and of course the reverse path to the toy department in the basement.…

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don't play their game

Don’t play their game

Many years ago as a marketing novice I learned the first rule of competing against giants: don't play their game. This was long before I entered the job board world. I was a marketing director at a niche publishing company…

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back to work

Back to work, on their terms

It's always been the case that some folks retire, then go back to work. Why? Maybe they get bored in retirement. Perhaps they feel isolated. Or they find that they don't have as much money as they thought they would.…

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