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offline the new online

Is offline the new online? Deja vu all over again!

Is offline the new online? As famed New York Yankee (and St. Louis native) Yogi Berra once said, “It’s deja vu all over again.” While he was talking about baseball, the comment could easily apply to the recruitment marketing business…

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drive away jobseekers

Want to drive away jobseekers? This is how

Note: The Doctor is offsite this week with a client, so here is a post from 2009 (!!) that is still relevant.  If you're looking for work, nothing can make you throw up your hands faster than a job board…

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elms to ashes

Elms to ashes – and a few beetles, too

As I'm a (job board) doctor, I thought it was time for a quick biology lesson - and don't fret, it does indeed have something to do with our industry! Here in the midwestern states of the U.S., elms were…

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useful paranoia

Useful paranoia – thinking about security

Back in 2008 and 2009 - a very long time ago, I realize - Monster had two data breaches. Roughly 2 million Monster users had their data exposed. The incidents received widespread exposure at the time, accompanied by lots of…

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Google for Jobs

Lack of awareness: why Google for Jobs works

Before a candidate can even think about finding a new job, they have to be aware that it is there. That the employer exists. That the employer is looking for someone to do something. If a candidate is completely unaware of the…

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The term ‘job board’ is meaningless

A couple of times a year I do a guest lecture in a college class at my alma mater that focuses on creative and non-traditional careers. It's always interesting because it puts me in direct contact with some very smart soon-to-be…

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