Sometimes it's useful to step back and generalize a little. I believe the appropriate cliche is 'you can't see the forest for the trees'. Whatever. Let's just say that if you don't have a good guiding principle for what your…
Since its inception, the job board industry has been built on the reality that most job seekers discovered sites via a search engine. Yes, there have been periods of ‘extreme advertising’, such as Monster’s Superbowl ads – but the reality…
As we slip (drift? fall?) into fall, the recruitment marketing industry continues to grow and develop. Speaking of - have you taken the 2017-18 Recruiting Trends survey? No? Do it now! Ok, let's get on to the news: Recruit is…
Hey everyone! It's that time - time for the 2017-18 Global Recruiting Site Trends survey! As always, I need your help to get it off the ground. In addition to the usual valuable info on what job boards and recruiting sites…
There is a tendency - in every industry, not just our own - to look past market complexity for the 'next big thing'. We're talking about ground-shaking, market-changing stuff - like maybe Monster, LinkedIn, Indeed, or (even) Google. Each one…
A fundamental challenge for our industry is discovery: how do candidates and employers discover each other? You can argue that job boards - and newspapers before them - tried to solve this problem: they tried to make it easier for candidates…
That's right, it's Google Jobs again! Last week I walked through the Google Jobs initiative, which is comprised of a specific way of marking up job ads (and letting Google know you did), and the Cloud Jobs API, which addresses…
Since the beginning of the year there have been dozens of recruiting startups, mergers, and acquisitions trying to address what employers want. Google is making a new foray into the jobs world. Indeed is trying to become a brand. Programmatic…
Despite the recent hoopla about Google Jobs, the job board and recruiting site world continues to see a steady stream of new sites and services (such as recruiting apps). One size obviously doesn't fit all, and (to add to my…
When shoes drop, they sometimes drop slowly. It was last fall when we first learned of Google's Cloud Jobs API (also know as Google Jobs) - and of certain job boards' partnership in testing it. Then around the first of…