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Lack of awareness: why Google for Jobs works

Before a candidate can even think about finding a new job, they have to be aware that it is there. That the employer exists. That the employer is looking for someone to do something. If a candidate is completely unaware of the…

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Boom!: Google creates a hiring system

Remember Google Base? Joel Cheesman does. "The company launched Google Base in the mid-2000s to much fanfare." And...it never went anywhere. Then last year Google announced that they were working with CareerBuilder, Jibe, and Dice on a Jobs API. That…

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We are the robots

The most common question I've heard in the last two job board conferences (apart from 'where is the bar?') is: What is programmatic advertising? You have to admit, the phrase is a bit off-putting - we know about ads, but…

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