What’s in a job board name?
Naming a job board is something everyone thinks they can do - but few do well. Sorry, folks, it's true. A good job board name is hard to find (and a good URL is even harder). Well, you may ask,…
In praise of job board salespeople
I think job board salespeople deserve a lot more credit than they get. I'll admit, I'm biased, having been in sales off and on throughout my career. But a good salesperson is invaluable to the success of any business -…
The death of job boards? Ahem…
I've been in the job board world since 1998, which probably makes me some sort of dinosaur or masochist. Strangely enough, the imminent death of job boards has been proclaimed almost since their inception. Today is no different. Whether it's…
The marketing tightrope
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…
Randomness and recruiting
How can job boards even continue to exist? Because they connect job seekers and those who want to employ them. If a job board doesn't do this simple task successfully, it eventually goes out of business. But as any hiring manager,…
Nurturing leads into sales
Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course he was inevitably male) pitch, and the employer--after carefully weighing the pros and cons--bought. Er....not really.…
Be ready: Susan Boyle and your career site
By now, you've probably heard the story of Susan Boyle's triumphant appearance on 'Britain's Got Talent' (and if not, take a look!). Apart from the incredible positive change in her own life, I think Susan's story holds a few lessons…
Revenue streams – do you have enough?
When was the last time you said your job board made enough money? Never? The search for revenue streams other than job postings and resume access is eternal. These 'big 2' have ruled the job board world since its inception.…
Expanded version of ‘Job board issues’ on ERE.net
Yes, yours truly has written even more about job boards and how they could do a better job - and you'll find it on ERE.net today. Check it out and then tell me what I missed!
A little respect
To paraphrase Aretha Franklin (courtesy of Otis Redding), all job seekers and employers are asking for is a little respect. Problem is, they don't seem to give it to each other. • Point: the number one complaint from most job…