In some circles the words 'job board' are used as a pejorative - as in, "This site stinks! It's just a job board!" Whether uttered by a recruiter or job seeker, the sentiment animating these words is negative. Why? Familiarity…
Cool - now what is that, exactly? To me, it means unusual (in a good way), well designed, and 'of a piece'. In other words, if it's different and hangs together, or approaches the job board paradigm in a different,…
There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack 'brand identity' - very few job board logos to be seen. In other words, they're…
It was an ugly, painful year. I haven't talked to a single job board owner - not one - who saw revenue declines of less than 35 to 70 percent. Many had to lay off employees, cut benefits, or otherwise…
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is 'received'. Why? Because they're bombarded by thousands…
One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite market category)? There are so many competitors!" (And no, I'm not…
It's self-promotion time, so I'll keep it brief: my ebook on Job Board Success is now available. It's ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please…
Naming a job board is something everyone thinks they can do - but few do well. Sorry, folks, it's true. A good job board name is hard to find (and a good URL is even harder). Well, you may ask,…
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…