Why job boards need branding
Job board branding often gets a bad rap - as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth. Think about it: most of…
Job boards as economic indicators
As I was sorting through the usual spate of 'job boards are dead' articles, I noticed other more interesting types of articles: pieces that point to job board postings as indicators of the state of the economy. (Monster has published…
Can job boards truly be ‘Web 2.0’?
At their core, most job boards are series of one-way communications: employer posts a job; job seeker responds to employer; employer does (or doesn't) respond to job seeker. Each communication is distinct and separated by both time and method -…
The dangers (and benefits) of backfilling job listings
Once upon a time, if you visited a job board, you knew what you would get: whatever jobs the board had on that day. These were jobs that the board's sales force had convinced employers to post, on that job…
Pay per posting vs. pay per response
For the past 15 years, the job board industry has been dominated by the 'pay per posting' revenue model: an employer purchases a job posting (and sometimes resume access or other add ons). Yet there's another model that has been…
What is the value of job seeker registration?
Is job seeker registration good or bad? And if you require registration, how much is too much? And...how much value should you attach to these registered users? Personally, I think a little friction is a good thing (as does Seth…
Reference: job board software
Due to popular demand (i.e., you!), I've just added a page to Job Board Doctor that lists the currently available job board software. I've tried to make it comprehensive, but I'm sure I missed someone. Tell me! This reference area…
Site ranking tools: sometimes you’re up, sometimes you’re down
Sometimes it really is all about the numbers. For instance, you know that your customers (and competitors) will probably use Alexa, Compete, or QuantCast to evaluate your site's traffic. Never mind that any of these can be grossly inaccurate -…
Should job boards have resume databases?
In the beginning was the job post - a classified ad on the internet. Then came the resume database - a collection of job seeker wit and wisdom, long and short, awful and awesome. Employers and recruiters saw the resume…
Remember me?: Maintaining a profile in your target audience
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is 'received'. Why? Because they're bombarded by thousands…