Ever since I read 'A Serf on Google's Farm', I've wanted to (a) draw it to your attention (read it!!), and (b) talk about the impact that the Facebook and Google monopolies have on our industry. The article has a…
Sometimes it's useful to step back and generalize a little. I believe the appropriate cliche is 'you can't see the forest for the trees'. Whatever. Let's just say that if you don't have a good guiding principle for what your…
The results are in from the latest edition of the 2017-18 Global Recruiting Site trends survey! This year we had - as always - great response from recruiting sites, job boards, and other recruitment marketing services from around the world.…
Google Jobs moves into beta, TAtech is now a memory, and Jobg8 London looms. Interesting, eh? Plus across much of the Northern Hemisphere we're moving into fall, which means, well, more changes in the recruitment marketing industry! So without further…
Since its inception, the job board industry has been built on the reality that most job seekers discovered sites via a search engine. Yes, there have been periods of ‘extreme advertising’, such as Monster’s Superbowl ads – but the reality…
Note: The Doctor is on his way to TAtech, so this is an oldie but goodie from earlier this year. Enjoy! A long time ago I was the marketing director for a publishing company. Apart from making sure that the…
As we slip (drift? fall?) into fall, the recruitment marketing industry continues to grow and develop. Speaking of - have you taken the 2017-18 Recruiting Trends survey? No? Do it now! Ok, let's get on to the news: Recruit is…
Note: This post - unlike 97%+ of my posts - does not deal with recruiting. So you may want to skip it. But if not, please read on: I almost died on Tuesday. Let me explain. I had just released…
Hey everyone! It's that time - time for the 2017-18 Global Recruiting Site Trends survey! As always, I need your help to get it off the ground. In addition to the usual valuable info on what job boards and recruiting sites…
There is a tendency - in every industry, not just our own - to look past market complexity for the 'next big thing'. We're talking about ground-shaking, market-changing stuff - like maybe Monster, LinkedIn, Indeed, or (even) Google. Each one…