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Find your way through the real labor market

Note: The Doctor is recovering from the holiday (and too much house painting!). Enjoy this still-relevant post from last year: A fundamental challenge for our industry is discovery: how do candidates and employers discover each other? You can argue that job…

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incremental improvements

The power of incremental improvements: LinkedIn shows the way

Although I'm hardly a LinkedIn fan-boy, I've found their strategy since acquisition by Microsoft quite interesting. As many predicted, they've become enmeshed with Microsoft's various enterprise products. But they've also continued to grow their own product via what I call incremental…

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great powers

The Great Powers: Recruit, Google, and Facebook

This is starting to feel like World War I: 'Great' powers, aggressive tactics, and a desire for world domination. Yep, I'm talking about the recruitment marketing industry. In case you didn't hear, Recruit bought Glassdoor last week. Many incisive analyses…

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big boys

How to inoculate yourself from the big boys

As long as I've been in this industry, there have been the big boys. The companies that have grabbed attention, market share, and investment. Sites like Monster, OCC, LinkedIn, Indeed,  HotJobs, and CareerBuilder. They sought the #1 position and told…

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conferences

Why go to conferences? Plus: a guide

About a year ago, I offered a guide to conferences for recruitment marketing folks. Now I'm packing up to go to another conference, and it made me wonder: why go to conferences? Why not just stay home and keep working?…

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