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incremental improvements

The power of incremental improvements: LinkedIn shows the way

Although I'm hardly a LinkedIn fan-boy, I've found their strategy since acquisition by Microsoft quite interesting. As many predicted, they've become enmeshed with Microsoft's various enterprise products. But they've also continued to grow their own product via what I call incremental…

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conferences

Why go to conferences? Plus: a guide

About a year ago, I offered a guide to conferences for recruitment marketing folks. Now I'm packing up to go to another conference, and it made me wonder: why go to conferences? Why not just stay home and keep working?…

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sourcing or advertising

Pick a strategy path: sourcing or advertising

Sometimes it's useful to step back and generalize a little. I believe the appropriate cliche is 'you can't see the forest for the trees'. Whatever. Let's just say that if you don't have a good guiding principle for what your…

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2016-17 Recruiting Site Trends Survey

Take the 2017-2018 Recruiting Trends survey!

Hey everyone! It's that time - time for the 2017-18 Global Recruiting Site Trends survey! As always, I need your help  to get it off the ground. In addition to the usual valuable info on what job boards and recruiting sites…

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market complexity

Market complexity is your friend

There is a tendency - in every industry, not just our own - to look past market complexity for the 'next big thing'. We're talking about ground-shaking, market-changing stuff - like maybe Monster, LinkedIn, Indeed, or (even) Google. Each one…

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Google Jobs again

Google Jobs again: the sky is falling edition

That's right, it's Google Jobs again! Last week I walked through the Google Jobs initiative, which is comprised of a specific way of marking up job ads (and letting Google know you did), and the Cloud Jobs API, which addresses…

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