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competing

Up and down: which way are you competing?

No matter who  your audience is or what sector you serve, you are competing with other businesses and services. Even behemoths like Apple compete with other behemoths like Samsung or Google. It's just a fact of life. But how you compete -…

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superlative

Superlative: what are you really good at?

Instead of a superlative world, we live in a world of mass appeal: movies that everyone likes, cars that everyone wants, and even smartphones that everyone must simply have (yesterday).  Our magazines and pundits worship at the altar of bigness…

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deconstruction

Deconstruction for fun and profit

Almost every day I read about a new recruiting site or service that has nabbed some VC money. Sometimes it's big ($100M for Thumbtack) and sometimes it's not so big ($2M for for JobR). But in every case, the company…

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