The most common mistake I see job board startups make is completely understandable. They spend all of their time and effort thinking about the employer. Why? Because that’s (usually) where the money is.
If you don’t have candidates, you don’t have a job board. It’s as simple as that.
Maybe this seems obvious to you. But to many people entering the online recruiting business, it isn’t. They are concerned about revenue. Cash flow. Growth. Those are all very important things – but if you don’t focus on candidates, you won’t have to worry about revenue – because you won’t have any.
Think about it. Whether you are a traditional job board, an aggregator, or a new-fangled revolutionary recruiting site, you are still relying on candidates – for traffic, for clicks, for applies, for hires. Candidate action (or lack thereof) drives everything that matters. If you don’t have candidates, you’re going to have a very hard time luring employers into using your services. If you don’t have candidates, you won’t be selling any pay per click, job postings, matching, resume search, or whatever else you have on your menu.
So if candidates are so fundamental to the success of any online recruiting site, what can you do to ensure that you attract and retain them?
Simple. Provide something valuable. No bait and switch, no annoying interstitials or ‘fake’ jobs, no bouncing from one site to another – sure, these techniques can work in the short run, but in the long run they simple alienate candidates. What happens if you alienate your candidates? Yep. They leave….and (ahem) you don’t have a business anymore.
Provide value in the form of job postings, sophisticated but easy to use search and/or matching tools, relevant and useful content, community, and other services. If you do this, your candidates will use your site, and – not surprisingly – employers will pay to connect with your candidates.
So go ahead – print out this post. Cut out the headline. Tape it to your monitor, tablet, or phone. You’ll be glad you did.[Want to get Job Board Doctor posts via email? Subscribe here.]