There are an endless number of articles predicting the imminent death of job boards. Yet this one caught my eye – it was thorough and it was re-Tweeted a number of times. (In the author’s defense, it was aimed at job seekers – and despite the provocative title, was fairly balanced. Nonetheless, CB took issue!)
But I (as you might guess) beg to differ. I think we’re asking the wrong question. The real question is: how will job boards adapt to a changing technical and employment environment?
First of all, job boards can’t assume that their mere existence guarantees their survival. Back in the day, almost anyone could launch a job board and make a few bucks. No more. User expectations on the part of both job seekers and employers are much higher – and that’s a good thing.
The article states that “job boards will be gone in 10 years or less.” If you read on, however, you’ll see a more accurate statement from Peter Weddle: “We are now coming to the end of the reign of first-generation job boards.” I’ll buy that!
So what will second-generation job boards look like? They’ll certainly keep the basic job posting and resume database features, of course. But they’ll include – and integrate – useful social features for job seekers such as forums or social networking, targeted and well-written career advice and tools, the ability to enhance resumes with work samples, videos, and other media, and better tools for refining job searches to produce meaningful results.
On the employer side, job boards 2.0 would provide ‘plug n play’ integration with major ATSs, better reporting, integration with company career sites, and better candidate matching tools.
Do these features sound, well, familiar? They should – many are already available. However, even a few minutes with most job boards will convince you that these features could be better implemented and less painful to use.
Are job boards the sole solution to an employer’s recruitment problems? No. Are they one of the solutions? Yes.
So let’s focus on the next generation of job boards and quit worrying about their imminent demise. Ok? Ok.[Want to get Job Board Doctor posts via email? Subscribe here.].