Don’t play their game
Many years ago as a marketing novice I learned the first rule of competing against giants: don't play their game. This was long before I entered the job board world. I was a marketing director at a niche publishing company…
Prepping for 2024 – working the odds
As you may being prepping for 2024 - yes, I know, it's already almost the end of the year and you aren't ready for Christmas, either - the Doctor has a few thoughts. In fact, I often have more than a…
Missing your numbers: the good, the bad, and the ugly
Most job boards and recruitment platforms are privately held. Missing your numbers - assuming that you have targets, that is - can be scary. But at least you don't have angry shareholders to deal with, right? Well, sort of. First…
Three ways to make your job board better, no matter if you’re big or small
You want to make your job board better, right? Even if you don't call it a job board? Even if you're an old-timer? Even if you started your job board yesterday? Well, sure. Of course. But the rub is, how? How do…
Getting funding: good or bad?
If you read my monthly news roundup (and if you don't, you should!), you have probably noticed that a fair amount of the content is on companies getting funding. Why? Well, for one thing, big (or even moderate) money is…
Your job board’s future: should you offer CPA, CPC, or duration-based postings?
When thinking about your job board's future, you may be looking at the latest missteps by Indeed and Google's move into recruitment marketing and wonder: what do I do now? I mean, apart from worries about a recession that keeps…
Two job board conferences to increase your learning (and mingling)
Job board conferences are known for networking...and partying. Most of the time, those in our industry are siloed into their own little world, keeping their businesses afloat, and watching the industry from afar. Job board conferences help you bridge the…
The (hiring) truth is out there
No matter how much information you have, it seems like it's never enough. Case in point: remember 2021 and the first half of 2022? Certain industries, such as Big Tech and online retailers, went on hiring sprees. Folks in the…
Long COVID and job boards
The world has suffered through the first (and second, and third) wave of COVID. Many people are vaccinated - many more are not. In the U.S. alone, over one million people have died from the virus, and the death toll…
What if your job board got funding?
If you read my monthly news roundup (and if you don't, you should!), you have probably noticed that much of the content covers companies getting funding. Why? Well, for one thing, big (or even moderate) money is interesting. Funding can…