New is always better than old. Don't believe me? Take an inventory of articles published in the last 12 months that focus on something new that will 'revolutionize' recruiting and leave all existing technologies/methods/disciplines in shambles. (This of course also…
No matter who your audience is or what sector you serve, you are competing with other businesses and services. Even behemoths like Apple compete with other behemoths like Samsung or Google. It's just a fact of life. But how you compete -…
Almost every day I read about a new recruiting site or service that has nabbed some VC money. Sometimes it's big ($100M for Thumbtack) and sometimes it's not so big ($2M for for JobR). But in every case, the company…
In my recent survey of readers, several asked for more information about what I actually do (other than write these blog posts, I suppose). I do cover a bit of this on the website, but I thought I'd make it more specific. So...what…
Job boards have become prisoners of their moniker. After all, a 'job board' is just an online bulletin board for 'posting' your electronic 'job ad', right? Wrong. Job boards began growing past that simple definition by 1999, if not before. Sure, they…
Almost every week I see a blog post or tweet claiming that job boards are dead or dying. We're talking about the top source for hiring outside of employee referrals here. A tool that almost every employer uses to locate some or all of their job…
How do job board myths start? First, something happens - something unusual or notable, something that prompts a person to file it away in their memory. Next, the person tells a story about what happened. Perhaps they exaggerate or embellish…
What is a brand? Well, I think (at least in the online recruiting world) we've moved past the original meaning: to burn a mark on an animal. The purpose of this type of branding was to indicate ownership - and…
Remember 1999? For those of us in online recruiting, it was the year Monster ran an ad during the Superbowl. Overnight the job board went from sort-of well-known to very well known. Part of it was a memorable ad. Part…
Many years ago, I embarked on my first sales job. I wasn't even wet behind the ear - I was clueless. But...I knew how to read, and I knew that I didn't know anything about sales. So I picked up…