DHI did what??? I am so confused…
I used to work for Dice, the primary revenue driver for DHI. It was a long long time ago, and the job board world was very different. So take the following with a grain of salt (as in fact you…
Gentle prods turn into actual sales!
Note: The Doctor is recovering from yet another Memorial Day, so this is some still-timely advice from 2009 (!!) Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his…
Job seekers are looking…are they seeing your brand?
Think back to when you were young, attending a new school for the first time. Your nerves are on full alert, and you're busy trying to read the new faces - to identify who might be a future friend, and to…
Are destination job boards dead?
Job boards began as digital translations of 'real world' objects: newspaper classifieds. The relatively low cost of entry meant that job boards soon proliferated. And from this crazy-quilt of sites grew the job board advertising wars, promoting destination job boards.…
What are you gonna do if your niche disappears?
The pandemic is shaping literally everything we do. Why? Because - unlike any previous catastrophe (well, except for climate change) - it is pervasive. You can't escape it - not forever. Sure, if you're lucky, you can bunker off to…
Swimming against the current for fun and profit
For every industry - including ours - there is 'common knowledge'. As in: 'It's common knowledge that millennials approach work differently'. Or 'Using direct mail to promote a job board is stupid'. Or '42 million people will be working in…
SEEK’s variable adventure begins
Did you hear? SEEK, the Australian job board giant, is moving from a subscription-based revenue model to variable - or surge - pricing. Um...what's that, you may ask. Well...it is lining up the price for a job ad with the…
Programmatic gets some respect
Programmatic ads have been around for a while in the consumer space. If you've been in a deep dark cave for the past 5 years (and if that's the case, why are you reading this post?), a quick definition: programmatic…
Partner vs. supplier: which one fits you?
How you think about yourself can have a big impact on what you do and how you do it. If you start the day thinking you're washed up and addled, you will tackle the day's challenges in a way that…
Focus drives function: is it candidates, or those that seek them?
It's true - focus drives function. An example: many years ago, Lloyd Linn, the then-owner of Dice, told me something that I have never forgotten: "If you don't have candidates, you won't have employers." In other words, without candidates, job…