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Why differentiation is critical for success

Job boards - like almost all other businesses - have a tendency to look and function a certain way. Call it the default 'operating mode'. This is partly because of customer expectations (usually set by their experiences with 'big boards'…

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StackOverflow jobs is…over

Well, I missed it. Back in April 2021, StackOverflow announced that it was "moving away from job slots and direct hiring".  This was the oldest part of their various revenue streams, and also one of the most successful. Why would…

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DHI did what??? I am so confused…

I used to work for Dice, the primary revenue driver for DHI. It was a long long time ago, and the job board world was very different. So take the following with a grain of salt (as in fact you…

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Gentle prods turn into actual sales!

Note: The Doctor is recovering from yet another Memorial Day, so this is some still-timely advice from 2009 (!!) Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his…

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Are ‘destination’ job boards dead?

Job boards began as digital translations of 'real world' objects: newspaper classifieds. The relatively low cost of entry meant that job boards soon proliferated. And from this crazy-quilt of sites grew the job board advertising wars. Again, the logic driving…

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What are you gonna do if your niche disappears?

The pandemic is shaping literally everything we do. Why? Because - unlike any previous catastrophe (well, except for climate change) - it is pervasive. You can't escape it - not forever. Sure, if you're lucky, you can bunker off to…

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