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DHI did what??? I am so confused…

I used to work for Dice, the primary revenue driver for DHI. It was a long long time ago, and the job board world was very different. So take the following with a grain of salt (as in fact you…

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Gentle prods turn into actual sales!

Note: The Doctor is recovering from yet another Memorial Day, so this is some still-timely advice from 2009 (!!) Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his…

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Are ‘destination’ job boards dead?

Job boards began as digital translations of 'real world' objects: newspaper classifieds. The relatively low cost of entry meant that job boards soon proliferated. And from this crazy-quilt of sites grew the job board advertising wars. Again, the logic driving…

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Swimming against the current for fun and profit

For every industry - including ours - there is 'common knowledge'. As in: 'It's common knowledge that millennials approach work differently'. Or 'Using direct mail to promote a job board is stupid'. Or '42 million people will be working in…

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SEEK’s variable adventure begins

Did you hear? SEEK, the Australian job board giant, is moving from a subscription-based revenue model to variable - or surge - pricing. Um...what's that, you may ask. Well...it is lining up the price for a job ad with the…

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Programmatic gets some respect

Programmatic ads have been around for a while in the consumer space. If you've been in a deep dark cave for the past 5 years (and if that's the case, why are you reading this post?), a quick definition: programmatic…

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