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don't play their game

Don’t play their game

Many years ago as a marketing novice I learned the first rule of competing against giants: don't play their game. This was long before I entered the job board world. I was a marketing director at a niche publishing company…

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video and job boards

Video and job boards: an unfinished story

To understand the role of video and job boards, you have to go back a bit in time. Remember 'dial up' internet? If you're lucky, you don't - but that's where we were when job boards first showed up on…

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AI is affecting job boards

AI is affecting job boards: is this good or bad?

After a decade-long warm-up -finally -AI is affecting job boards. As I've written earlier this year, generative AI has some obvious use-cases for job boards and ATSs. In fact, if you take a darker view, generative AI may do away…

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the Metaverse is dead

The Metaverse is dead: or, money for nothing

The Metaverse is dead, haven't you heard? It's not 'officially dead' - yet - but for all intents and purposes, it has joined the long line of over-hyped and under-performing tech that was promised to 'revolutionize everything'. Nothing like pumping…

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long COVID

Long COVID and job boards

The world has suffered through the first (and second, and third) wave of COVID. Many people are vaccinated - many more are not. In the U.S. alone, over one million people have died from the virus, and the death toll…

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