Fake job postings and your job board
It's never a good idea to upset your customers. So why would a job board allow a so-called 'fake' job posting - a job listing that, in fact, does not currently exist? Maybe the job board didn't know it was…
Inside and outside: job boards have to work both places
How does job board functionality get messed up? It's easy to do: you work and obsess over building the perfect job board, making certain that posting a resume is easier than sneezing - but then you forget about the world…
What do your job board customers want?
When was the last time you asked your job board customers what they want? Not just a one-off question to a few clients - but an systematic, organized survey of everyone who uses your site? Employers and job seekers? A…
Can job boards truly be ‘Web 2.0’?
At their core, most job boards are series of one-way communications: employer posts a job; job seeker responds to employer; employer does (or doesn't) respond to job seeker. Each communication is distinct and separated by both time and method -…
Shameless self-promotion
It's self-promotion time, so I'll keep it brief: my ebook on Job Board Success is now available. It's ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please…
In praise of job board salespeople
I think job board salespeople deserve a lot more credit than they get. I'll admit, I'm biased, having been in sales off and on throughout my career. But a good salesperson is invaluable to the success of any business -…
The marketing tightrope
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…
Randomness and recruiting
How can job boards even continue to exist? Because they connect job seekers and those who want to employ them. If a job board doesn't do this simple task successfully, it eventually goes out of business. But as any hiring manager,…
Nurturing leads into sales
Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course he was inevitably male) pitch, and the employer--after carefully weighing the pros and cons--bought. Er....not really.…
Don’t make me jump!
If HMOs were developed to drive normally well-adjusted sick people over the edge, then I would posit that the typical ATS was designed to make a job seeker sink into deep and utter despair. Yes, I understand why an ATS…