As you might guess, I’m a great believer in the fundamentals of job boards. I’ve seen the emails from happy job seekers and employers extolling the many ways job boards can save users time and money. In essence, for many people, job boards work.
But…there are things that job boards often shy away from – topics they don’t want to touch. Why? Because sometimes job boards don’t work. Perhaps there were unrealistic expectations. Perhaps there was just a mess.
Be that as it may, I think talking about such issues is better than hiding from them. So here goes:
- “I didn’t get a job on your job board.” This might be the #1 complaint of job seekers – and honestly, who can blame them? Part of a job board’s core value proposition is that it can make finding a job easier. The catch is that there are no guarantees. There are thousands of jobs and thousands of job seekers – but that doesn’t mean the job board will connect them correctly every time. A good way to address this from the job board side of the fence is to be frank: tell the job seeker that the site is a tool, not a guarantee. It makes job hunting easier – but it doesn’t guarantee a job.
- “I didn’t get the right candidate on your site.” Possibly the #1 employer complaint (well, after “you’re too expensive”). Again, what is the job board? A tool. And don’t forget – maybe the job ad was poorly written. Maybe the job itself was not that great. However…the job board does have some control over the likelihood of employer success. The site can attempt to lure and qualify the right types of job seekers. It can give the employer additional tools to increase the odds (for example, attaching ‘screening questions’ to a job application form). The job board should be doing everything in its power to ‘pre-qualify’ job seekers before they ever see the employer’s job.
- “Too many job postings are (duplicates, fakes, MLM, etc)”: Look at your job board. Do you in fact have duplicate or questionable postings? Yes? Then do something about it. If you’re not sure how, talk to another (non-competitive) job board that doesn’t have these types of postings. This is a controllable problem (I didn’t say easy!).
The easiest way to preempt these issues (and many others)? Simply spend some time on your site as a job seeker – someone who is skilled, moderately comfortable with the internet, but not particularly familiar with your site. Is your job board easy to use? Be honest.
Do the same exercise as an employer who is in a hurry to hire the right person for a particular position. What tools do you provide to solve the employer’s problem? How easy are they to use? How do they fit into the rest of the employer’s recruiting strategies?
(And if you can’t shake your pre-existing knowledge of your job site, find someone who can give you an objective 3rd party view of what works and what doesn’t. )[Want to get Job Board Doctor posts via email? Subscribe here.].