If you don’t ask, you won’t know
Note: The Doctor is out this week, soon to return. This is from 2015 and still extremely relevant, IMO. Enjoy! I have no idea what you're thinking. In fact, I can't even see you. I guess I'm operating in…
Mergers, sales, and money: news of the recruitment marketing world
The past month or so has been eventful in the recruitment marketing world - major players like Google, and SEEK are flexing their muscles, and AI continues to make big noise in the sector. Mergers are afoot. So without further…
Authentic or fake?: where your site ends up
Note: The Doctor is out for the next few weeks, helping his sister deal with her cancer. This is from a few years ago, but still quite relevant Authenticity is all the rage. Supporters of both Donald Trump and Bernie…
Job postings are commodities – really!
Note: The Doctor is out for the next few weeks, helping his sister deal with her cancer. This is from last year, but still quite relevant, particularly given the progress with Google's Cloud Jobs API! I was discussing Indeed with…
Different paths to diversity in online recruiting
Although studies have shown that companies with more diverse employees - both with regard to gender and ethnicity - tend to outperform their peers, actual progress by organizations via diversity in online recruiting has been slow. Why? Because (a) it's…
Boom!: Google creates a hiring system
Remember Google Base? Joel Cheesman does. "The company launched Google Base in the mid-2000s to much fanfare." And...it never went anywhere. Then last year Google announced that they were working with CareerBuilder, Jibe, and Dice on a Jobs API. That…
A billion gets you CareerBuilder: news of the recruitment marketing world
There has been no shortage of activity in the job board and recruitment marketing world since our last roundup - just check out the first bullet below! I also find it interesting that investment dollars continue to flow in, albeit…
White noise: attribution (or absence of) in recruiting
A long time ago I was the marketing director for a publishing company. Apart from making sure that the ad sales team was happy, my job involved spending lots of money on direct mail to attract magazine subscribers. It was while…
Are these names Brilent?: new recruiting sites and services
It's been almost 2 months since my last look at new recruiting sites and services. Not surprisingly, that hasn't stopped the startups - they just keep on coming. You will no doubt note a 'theme' in my comments this time…
Landscape: a 10,000 foot look at the recruitment marketing industry
As you already know because you're in the thick of it, the recruitment marketing industry has been morphing and evolving significantly over the past 5 years. Companies have been bought and sold. Buying habits are changing. And hundreds of millions…