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year in recruitment marketing

2018: the year in recruitment marketing

In 2018, I tracked 28 purchases/acquisitions/mergers, lots of money raised, some layoffs, some hiring, and a continued influx of startups into the recruitment marketing industry. In other words, a pretty good year in recruitment marketing. Let's take a closer look:…

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LinkedIn

The other big player: LinkedIn

Although most of the attention in recruitment marketing these days is on Google, Facebook, and Indeed, there is another big player: LinkedIn. In fact, long before we were shaking in our (virtual) boots over Google's or Indeed's latest moves, LinkedIn…

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incremental improvements

The power of incremental improvements: LinkedIn shows the way

Although I'm hardly a LinkedIn fan-boy, I've found their strategy since acquisition by Microsoft quite interesting. As many predicted, they've become enmeshed with Microsoft's various enterprise products. But they've also continued to grow their own product via what I call incremental…

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big boys

How to inoculate yourself from the big boys

As long as I've been in this industry, there have been the big boys. The companies that have grabbed attention, market share, and investment. Sites like Monster, OCC, LinkedIn, Indeed,  HotJobs, and CareerBuilder. They sought the #1 position and told…

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what is a job board

The eternal question: what is a job board, really?

What is a job board? Nowadays there are many sites that run from that description - after all, it's quite unfashionable. Yet many HR and recruiting industry professional continue to use the term, so it seems worth exploring (notwithstanding my own moniker!)…

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