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who benefits from pay per application

Who benefits from pay per application?

In 2023, any employer that is using Indeed (and let's be honest, that's a lot of employers) will be using the pay per application (PPA) model. Why? Because Indeed says so. OK, it's a bit more complex than that, and…

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HR tech design

HR tech design fads: now where have I seen that before?

The recruitment marketing industry encompasses many different types of services: traditional job boards, hybrid job boards, sourcing tools, recruitment platforms, professional networks, career hubs, and much more. What do these all have in common? They are focused on connecting candidates…

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2022: the shape of things to come

If you check into my archive, you may notice that I did not predict the pandemic. In fact, at times I've even said that I won't or can't predict. Ahem. So why, then, am I revving up for a few…

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