Pop quiz: which of the following will increase job board profitability the most? A) Individual job postings B) Regular 'special deals' events C) Annual or semi-annual job posting/resume access subscriptions I’m betting that most of you answered (C). Because it's true:…
Remember department stores? I do. I remember going to Hubbards, our local Texas version - riding up the escalator to the men's department on the 2nd floor, and of course the reverse path to the toy department in the basement.…
AI and verification: the new job board peanut butter and jelly? OK, I'm stretching things a little (maybe a lot). But the reality is that when AI can mimic humans so well that deep fakes are often effective at fooling…
Many years ago as a marketing novice I learned the first rule of competing against giants: don't play their game. This was long before I entered the job board world. I was a marketing director at a niche publishing company…
It's always been the case that some folks retire, then go back to work. Why? Maybe they get bored in retirement. Perhaps they feel isolated. Or they find that they don't have as much money as they thought they would.…
Job board content success? Huh? Well, job boards have long believed - or were taught to believe by search engines - that job ads were 'their' only real content. In other words, a job board was nothing without the primal…
Old tech encompasses a wide range of things - from typewriters to transistor radios to email. Some old tech is still being used, almost unchanged - think of dress shoes or blue jeans. Other old tech has disappeared (faxes, anyone?),…
Job board AI implementations are picking up - as I thought they might. I last wrote about this in July, and since then I've seen a steady wave of AI-related announcements. Some of this is just 'getting on the bandwagon',…
Why ask 5 burning questions for 2024? Better yet, why not? Back when I managed a publishing company, I learned something very important. The fastest way to shut down a conversation is to label a question - any question -…
Data matters for job boards. For instance... We’ve all experienced it: a movie or play is going along, we are firm in our understanding of the how and why of the characters’ actions, and then a bit of information is…