Back to work, on their terms
It's always been the case that some folks retire, then go back to work. Why? Maybe they get bored in retirement. Perhaps they feel isolated. Or they find that they don't have as much money as they thought they would.…
Government regulation and job boards
Government regulation and job boards have been a fear, a threat - but the regulations also seemed remote. Even when GDPR was implemented, job boards were able to quickly comply. But... The reality is that job boards have been bumping…
Salary information in job postings: it’s important!
For years, job boards have pushed employers to include salary information in job postings. Why? Research has shown that adding a salary (or salary range) to a posting will increase the job seeker response - and often, the quality of…
Three things that could hurt job boards
Why am I talking about three things that could hurt job boards? Well, basically, because of Joel Cheesman. Yes, that Joel, of ChadandCheese. It all started with a show they had last fall, in which Joel identified what he called the Four…
Employers are consumers, too – and they aren’t always rational
Why would I focus on the idea that employers are consumers? After all, everyone knows that...right? Ahem. To put it discreetly, sometimes we 'forget'. We think that employers: know exactly what they want know exactly how to articulate what they…
Indeed’s New Coke: so long, pay per application!
Now, why would I call pay per application Indeed's New Coke? Well, let's look back to one of the worst product launches ever - Coke's, not Indeed! As per Wikipedia, in 1985 Coke had been losing market share to Pepsi,…
Does it suck to be a follower?
Sometimes you have to ask yourself: does it suck to be a follower? Specifically, I suggest that you keep in mind that job boards – by their nature – are followers, not leaders. We can’t compel employers to hire certain people,…
The Metaverse is dead: or, money for nothing
The Metaverse is dead, haven't you heard? It's not 'officially dead' - yet - but for all intents and purposes, it has joined the long line of over-hyped and under-performing tech that was promised to 'revolutionize everything'. Nothing like pumping…
Indeed changed its mind
Indeed changed its mind. First it said that its U.S. clients had to convert to the CPA model. Now it says that actually, they can still use CPC (although it has a new name, of course - 'branding'!). So what…
What you can learn from Indeed’s CPA rollout
How did Indeed's CPA rollout go? Well...take a look at these TrustPilot comments. Or read this AIM Group article. Or listen to this Chad and Cheese podcast. Or listen to Steven Rothberg and Peter Zollman. Or...well, you get the picture.…