skip to Main Content

Lack of awareness: why Google for Jobs works

Before a candidate can even think about finding a new job, they have to be aware that it is there. That the employer exists. That the employer is looking for someone to do something. If a candidate is completely unaware of the…

Read More

RecPlus: greetings from sunny Barcelona!

I was in Barcelona last week (I know, the life of a Doctor is hard :-)) attending and speaking at the RecPlus conference. It was an eye-opening experience - and one that I highly recommend. The content was top-notch, the…

Read More

The term ‘job board’ is meaningless

A couple of times a year I do a guest lecture in a college class at my alma mater that focuses on creative and non-traditional careers. It's always interesting because it puts me in direct contact with some very smart soon-to-be…

Read More

The hybridization of job boards

First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…

Read More

What is Facebook doing? And why?

The past 12 months have been busy for those at Facebook who are working on their hiring offerings. The company is huge, of course, and I don't have a clear sense of how many staff are attached to the hiring…

Read More

The other big player: LinkedIn

Although most of the attention in recruitment marketing these days is on Google, Facebook, and Indeed, there is another big player: LinkedIn. In fact, long before we were shaking in our (virtual) boots over Google's or Indeed's latest moves, LinkedIn…

Read More
Back To Top
×Close search
Search